LONDON Stock Exchange-listed LonZim Plc has announced that its Fly540 “low cost” airline will enter the Zimbabwean market in September.

The company said the airline, most prominent in Kenya, Zanzibar, Uganda and Tanzania, will service domestic and regional markets.

In a statement posted on its website, LonZim said: “Fly540 is a Lonrho Plc owned airline operating in Africa and to international standards. The company provides local and regional distribution for international flights coming into Africa with a safe, reliable and punctual service.”

David Lenigas, Executive Chairman of LonZim said: “We are delighted to be able to launch Fly540 in Zimbabwe. Not only does it make sound commercial logic, but it is an important step forward for Zimbabwe and helps stimulate economic recovery.

“Good transport networks are essential for the growth of Africa, and Fly540 is delivering an international standard, quality aviation service connecting the continent."

Lenigas said Fly540 will be flying in nine African countries by the end of 2009.

The company added: “The launch of Fly540 Zimbabwe is central to LonZim's investment strategy of identifying current market opportunities in Zimbabwe and establishing companies that will benefit from the economic recovery of the country.

“The potential aviation market on a domestic and regional basis is significant and currently underserved. For Zimbabwe to rebuild its economic base and attract investment, it is essential that it has a first world transport capability.

“Having observed the market opportunity for over a year, Fly540 Zimbabwe believes that now is the right time to commence operations.”

Fly540 Zimbabwe will service the Harare-Bulawayo-Victoria Falls routes on the domestic market as well as regional flights to Lubumbashi, Lilongwe, Lusaka and Beira. “Once established, the route network will be expanded,” it said.