24 October 2014
   
New Zimbabwe Header
7,000 to attend MDC-T congress, Chamisa
Mujuru 'formed' Marange owner ACR
Zanu PF headed for devastating split
Resign or else, Grace tells VP Mujuru
Youth development fund looted: Nhema
Binga man axes 'witch' uncle, hangs self
Get rid of ‘ghost workers’, says IMF
Zim misses out as SADC booms
MORE NEWS
Restore confidence, IMF tells govt
Econet H1 profits down 30pc to US$50m
MORE BUSINESS
Fast and Furious star slams gay claims
TKay Maidza blows hot in Australia
MORE SHOWBIZ
Warriors tumble in Fifa rankings
Quincy Antipas a hit in Denmark
MORE SPORTS
Makanaka: Mazara ignorance and an apology
Ebola scourge: Wake up call for Africa
MORE OPINION
 
Libya: The tragedy of western intervention
Ministers: Technical competence or political value
MORE COLUMNISTS
 
 
Mugabe worksuit new fashion craze


On the money ... Hovhorosi $tyle Herbert Huruba models the Mugabe worksuit

26/05/2013 00:00:00
by Scotsman.com
 
New fashion craze ... Herbert Huruba with President Robert Mugabe
 
RELATED STORIES

A HEAVY-duty worksuit that is emblazoned with the signature of President Robert Mugabe is the latest fashion craze in Zimbabwe – and the designers claim orders are flooding in from outside the country.

Designers James Pande and Herbert Huruba say young Zimbabweans can’t get enough of their worksuits – even wearing them to football matches.

“What surprised us was the overwhelming orders and interest of people in the [suits],” said Huruba, of local fashion house Hovhorosi $tyle.

“Currently we are seeking to fulfil an order we received from Scotland showing that we have gone platinum since our inception in the fashion industry,” he told the Standard newspaper. It was not immediately clear which Scottish company has placed the order.

Available in green, yellow, orange, red and white, the one-piece worksuits were originally designed for delegates attending a conference of Mugabe’s Zanu PF party last year and bear the 89-year-old president’s signature across the front.

At $30 each, the overalls are not cheap in a nation where many earn less than $300 a month. Fans can purchase a matching beret for $10. Promotional materials show models pairing the overalls with stilettos, knee-high boots and the dark glasses Mugabe favours.

Agents are selling them across the border in Johannesburg and Cape Town, South Africa, the ­designers claim.

They say the overalls will promote “solidarity and unity”, a catchphrase for Mr Mugabe’s dream of a one-party state.

But critics say they are being used to rebrand the 89 year-old leader ahead of elections this year – and warn that survivors of the last violent elections in 2008 may find them ­intimidating.

Youth militias dressed in not-dissimilar green uniforms rampaged through Zimbabwe’s rural areas after Mugabe lost the first round of voting in March 2008, attacking anyone suspected of supporting Morgan Tsvangirai’s Movement for Democratic Change party.

At least 200 opposition supporters were killed. Mugabe was forced to sign a coalition deal with Tsvangirai in September 2008.

Since then, the veteran leader has worked hard to endear himself to the urban youth, traditionally supporters of Tsvangirai.

Mugabe appeared in a rap video in 2010, using – albeit with unease – a street greeting well-known to teenagers. House of Gushungo, a rival fashion label, also uses the president’s signature on its designs.



Advertisement

Commentators warn despite his violent past, Mugabe may win the elections on the back of growing disenchantment with his rival Tsvangirai, who has served as prime minister in the coalition government.


 
Email this to a friend Printable Version Discuss This Story
Share this article:

Digg it

Del.icio.us

Reddit

Newsvine

Nowpublic

Stumbleupon

Face Book

Myspace

Fark
 
 
 
comments powered by Disqus
 
RSS NewsTicker