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To rebrand Zim start with Byo, says Minister Masuku

13/01/2018 00:00:00
by Bulawayo correspondent

The government has embarked on the re-branding of the city of Bulawayo with a view of reviving industries and the tourism sector in the province, a cabinet minister has said.

Addressing journalists at her Mhlahlandlela government offices on Friday, the newly appointed minister of state for Bulawayo Provincial Affairs, Angeline Masuku said the re-branding exercise was expected to woo investors and tourists into the city.

“We want to brand Bulawayo so that more investors can come and invest in the city. We cannot re-brand Zimbabwe before re-branding Bulawayo. We believe with the expertise which we have in the city, we can re-brand our city,” said Masuku.

The minister said the thrust of the re-branding exercise would be to revive industries in the city.

“If we talk of industries, Bulawayo was once the industrial hub for the country. Following a meeting which we had with the business community in the city, we strongly believe that Bulawayo will get back to its feet. Today, stakeholders had a meeting and they set the ball rolling,” said the minister.

As a part of the re-branding exercise, Masuku said the government will come up with a website and brochures to market the city.

The minister said the government is also promoting tourism and culture in the city.

“If we look at culture, we take Bulawayo as a centre of our arts and culture. When we talk of tourism, some people always think of Victoria Falls without realising that tourism is also here in Bulawayo. For example, National Railways of Zimbabwe (NRZ) has got the first wagons to arrive in Zimbabwe which is a tourist attraction,” she said.

Once the country’s manufacturing hub, Bulawayo has suffered closure and relocation of firms in the last decade, resulting in thousands of losses.


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