2 September 2014
   
New Zimbabwe Header
Two thirds of Zimbos have no toilets
Reprieve for graft agency in staff dispute
You better behave, Malema warned
Zanu PF faction wants Mugabe out, Gumbo
No big name takers for Tsvangirai offer
Jukwa: Cops want to visit Google in US
Vendors sell expired contraceptive pills
Canada: Student killed celebrating his 31st
MORE NEWS
Amplats to triple Zimbabwe production
Losses widen at Mpofu’s Allied Bank
MORE BUSINESS
Charamba’s new album finally out
Apple confirms iPhone 6 launch
MORE SHOWBIZ
Zim prove potential with Australia win
Chiredzi face Dynamos as league resumes
MORE SPORTS
Succession planning Bob’s tragic failure
2018: The Zimbabwe we can, must have
MORE OPINION
 
Jesuit Pope and re-uniting Christianity
No attack on Charismatic churches
MORE COLUMNISTS
 
 
Nando's SA pulls Mugabe 'dictator' advert
01/12/2011 00:00:00
by Staff Reporter
 
Too hot to handle ... A Nando's restaurant
 
RELATED STORIES
Moyo looks into ZBC malaise
New TV station aims to bring balance
First independent TV station goes on air
Govt to ‘cripple’ new TV station
New Zimbabwe TV station to launch
South Africa licences porn channels
Police raid puts TV station off air
Sentech fights SABC blackout order
BBC presenter praises prison solidarity
Judge orders BBC presenter freed
Tsvangirai demands Shamu axe
Millions face SABC blackout
ZBC's Freedom Moyo dies
Nando's threatened over Mugabe advert

NANDO’S South Africa announced on Thursday that it was stopping a television advert campaign caricaturing Zimbabwean President Robert Mugabe as the “last dictator standing”.

The advert had been criticised by the restaurant chain’s Zimbabwe franchise which described it as “insensitive and in poor taste”.

But in a statement, Nando’s South Africa said it took the action to withdraw the advert from its TV Christmas campaign over the “political reaction emanating out of Zimbabwe, including perceived threats against Nando’s Zimbabwe’s management, staff and customers.”

“Nando’s South Africa takes these threats very seriously and will regrettably no longer flight the TV commercial as part of our festive season campaign. We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando’s staff and customers,” the statement added.

Although discontinuing the campaign, Nando’s South Africa pledged a continuing commitment “to an advertising philosophy built around social commentary that starts conversations between people.”

Chipangano, a militant youth group loyal to President Robert Mugabe, had called for a boycott of Nando’s after the advert depicting the aging Mugabe as "the last dictator standing” was posted on YouTube and immediately went viral.

The commercial that touts chicken shows Mugabe dining alone at Christmas, his empty table set for departed dictators including Muammar Gaddafi, Saddam Hussein and Idi Amin.

To the soundtrack of Mary Hopkin's hit song "Those Were the Days," the commercial shows an actor playing Mugabe reminiscing about his times with former dictators. It portrays him and Gaddafi engaging in a water-pistol fight, with Gaddafi wielding a golden AK-47 water pistol.

The ersatz Mugabe also makes sand angels with Iraq's Saddam Hussein, sings karaoke with Chairman Mao, and holds overthrown Ugandan dictator Idi Amin astride a tank in a scene parodying Leonardo DiCaprio and Kate Winslet in the hit movie "Titanic."

The head of Nando's Zimbabwe franchise said it was not informed of the South African television and press campaign, and is independent of them.

Musekiwa Kumbula, corporate affairs director at Innscor Africa, holders of the Nando's franchise in Zimbabwe, said in a statement the 60-second television commercial widely seen on Zimbabwe websites was generated in South Africa for its market and clientele.



Advertisement

He added: “The Nandos SA advertisement, which denigrates the person of President RG Mugabe, was generated in South Africa, by Nandos South Africa for South African markets and clientele. Nandos Zimbabwe strongly feels the advertisement was insensitive and in poor taste. No consultation takes place between different franchises when they are formulating marketing strategies."

Business tycoon Ray Kaukonde, a major stockholder in Innscor and a former provincial governor in Mugabe's Zanu PF party, said the advertising denigrated Mugabe. He called it "a violation of business ethics" and said it was "in total disregard of African values.”

Chipangano demanded an apology be made to the nation for the "negative portrayal" of Mugabe, 87, who led Zimbabwe to independence in 1980 but is now an international pariah, accused of killing opponents and clinging to power.

LAST DICTATOR STANDING


 
Email this to a friend Printable Version Discuss This Story
Share this article:

Digg it

Del.icio.us

Reddit

Newsvine

Nowpublic

Stumbleupon

Face Book

Myspace

Fark
 
 
 
comments powered by Disqus
 
RSS NewsTicker