2 December 2016
   
SA Poet: Fidel Castro 'greater' than Mandela
Shock as Gambian leader concedes poll defeat
Marange row as 130 to be evicted Saturday
Mayor: Hre CEO 2nd to cabinet secretary
Zimbabwe: a society of currency traders
I love Mugabe but he must go: Malema
Soyinka destroys Green card, quits US
Zim endures, waiting for Mugabe’s exit
MORE NEWS
Gold miners paid in US$ not bond notes
Old Mutual Zim lists B class shares on ATP
MORE BUSINESS
Rusangano Family: Music for new Ireland
Econet sponsors BBC Africa soccer award
MORE SHOWBIZ
SA high court bans doom ‘prophet’
Tsipa tipped for soccer star of the year
MORE SPORTS
Clear, present danger of Kariba collapse
Corruption: Moyo a tiny drop in an ocean
MORE OPINION
 
Seewell Mashizha: Go well Commandante Castro
Beyond Zim ruins to new Zimbabwe
MORE COLUMNISTS
 
 
Fighting piracy 'a lost battle': Nox
10/06/2013 00:00:00
by Michael Chipato
 
Lost fight ... Nox Guni
 
RELATED STORIES
Comic Nox drops hot 'Zvandadiwa' video
Nox takes on world with new single
Nox and Jah Prayzah line up UK gigs
Nox Guni drops new single WhatsApp
Nox party goes on without Shaddy, Sniper

EFFORTS to fight piracy are a “lost battle”, according to singer Nox Guni who is urging record companies in Zimbabwe to move on with technology.

Several artists have found their music on sale at street corners and downtown markets – even before their albums were officially released.

Once released, albums are immediately ripped and sold on the cheap on the streets – netting the vendors thousands of dollars and nothing for the artists.

But ‘Ndinonyara’ star Nox says while government efforts to crack down on piracy – including regular police raids on street vendors – are welcome, they will not crush the illegal trade in copied music.

“We can never win the battle against piracy as long as technology is available, it’s a lost battle,” Nox told New Zimbabwe.com during an interview in London.

“The best we can do is to devise methods that can make us benefit from the piracy itself. CD sales are at an all time low worldwide and it’s mainly because of piracy, which is fuelled by technology.

“What is certain is that as long as music is available for free download on other online platforms, we they are simply wasting time moaning about pirates. Artists need to evacuate from their comfort zone and raise their creative game.”

Nox, who is based in South Africa, says he has long discounted CD sales as a revenue stream.

He explained: “Very few people are buying CDs. Just ask yourself, when was the last time you bought an original CD of any Zimbabwean artist...or any artist at all? Yet you have all the hot music from Zimbabwe and abroad, that is what is called piracy.

“What I do is let people get the music for free and the higher the popularity, the more opportunities I get for shows and corporate endorsements. That is where the money is, not in CD sales.

“My money comes from the tours and the concerts that I do. On top of that I own a record label as another avenue for income. We also have a clothing line that brings in income.

“Royalties (from CD sales and radio play) come once or twice a year, and it’s not something you can really bank on. For example, the whole of last year, I netted about US$3,000 from royalties and that cannot really sustain an artist.”

Nox was speaking at the end of his joint tour of the UK with Thomas Mapfumo. He expressed a desire to use a live band for all future UK gigs instead of backtracks, but he fears promoters could be scared off by the increased costs.



Advertisement

Meanwhile, Nox has revealed that he will release a new album in August. The 15-track album will be called '8th Wonder', and will feature the singles Usazvinyepere, Tarisai Mukati and Kwangu Kuchengera.

NOX: USAZVINYEPERE


 
Email this to a friend Printable Version Discuss This Story
Share this article:

Digg it

Del.icio.us

Reddit

Newsvine

Nowpublic

Stumbleupon

Face Book

Myspace

Fark
 
 
 
comments powered by Disqus
 
RSS NewsTicker