2 September 2014
   
New Zimbabwe Header
Zanu PF faction wants Mugabe out, Gumbo
No big name takers for Tsvangirai offer
Jukwa: Cops want to visit Google in US
Vendors sell expired contraceptive pills
Canada: Student killed celebrating his 31st
Air Zim needs $340m for new wings
Thieves break into Chief Justice's office
Lesotho: No SADC troops, PM returns
MORE NEWS
Amplats to triple Zimbabwe production
Losses widen at Mpofu’s Allied Bank
MORE BUSINESS
Charamba’s new album finally out
Apple confirms iPhone 6 launch
MORE SHOWBIZ
Zim prove potential with Australia win
Chiredzi face Dynamos as league resumes
MORE SPORTS
Succession planning Bob’s tragic failure
2018: The Zimbabwe we can, must have
MORE OPINION
 
Jesuit Pope and re-uniting Christianity
No attack on Charismatic churches
MORE COLUMNISTS
 
 
Fighting piracy 'a lost battle': Nox
10/06/2013 00:00:00
by Michael Chipato
 
Lost fight ... Nox Guni
 
RELATED STORIES
Comic Nox drops hot 'Zvandadiwa' video
Nox takes on world with new single
Nox and Jah Prayzah line up UK gigs
Nox Guni drops new single WhatsApp
Nox party goes on without Shaddy, Sniper

EFFORTS to fight piracy are a “lost battle”, according to singer Nox Guni who is urging record companies in Zimbabwe to move on with technology.

Several artists have found their music on sale at street corners and downtown markets – even before their albums were officially released.

Once released, albums are immediately ripped and sold on the cheap on the streets – netting the vendors thousands of dollars and nothing for the artists.

But ‘Ndinonyara’ star Nox says while government efforts to crack down on piracy – including regular police raids on street vendors – are welcome, they will not crush the illegal trade in copied music.

“We can never win the battle against piracy as long as technology is available, it’s a lost battle,” Nox told New Zimbabwe.com during an interview in London.

“The best we can do is to devise methods that can make us benefit from the piracy itself. CD sales are at an all time low worldwide and it’s mainly because of piracy, which is fuelled by technology.

“What is certain is that as long as music is available for free download on other online platforms, we they are simply wasting time moaning about pirates. Artists need to evacuate from their comfort zone and raise their creative game.”

Nox, who is based in South Africa, says he has long discounted CD sales as a revenue stream.

He explained: “Very few people are buying CDs. Just ask yourself, when was the last time you bought an original CD of any Zimbabwean artist...or any artist at all? Yet you have all the hot music from Zimbabwe and abroad, that is what is called piracy.

“What I do is let people get the music for free and the higher the popularity, the more opportunities I get for shows and corporate endorsements. That is where the money is, not in CD sales.

“My money comes from the tours and the concerts that I do. On top of that I own a record label as another avenue for income. We also have a clothing line that brings in income.

“Royalties (from CD sales and radio play) come once or twice a year, and it’s not something you can really bank on. For example, the whole of last year, I netted about US$3,000 from royalties and that cannot really sustain an artist.”

Nox was speaking at the end of his joint tour of the UK with Thomas Mapfumo. He expressed a desire to use a live band for all future UK gigs instead of backtracks, but he fears promoters could be scared off by the increased costs.



Advertisement

Meanwhile, Nox has revealed that he will release a new album in August. The 15-track album will be called '8th Wonder', and will feature the singles Usazvinyepere, Tarisai Mukati and Kwangu Kuchengera.

NOX: USAZVINYEPERE


 
Email this to a friend Printable Version Discuss This Story
Share this article:

Digg it

Del.icio.us

Reddit

Newsvine

Nowpublic

Stumbleupon

Face Book

Myspace

Fark
 
 
 
comments powered by Disqus
 
RSS NewsTicker