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Take music industry seriously, Macheso urges youths
21/11/2015 00:00:00
by Manicaland Correspondent
We should not look down upon music as a profession ... Alick Macheso

CHECHECHE: Music plays a critical role in peace and nation building and youths should be fully supported to showcase their talent.

This was said last week by Alick Macheso, who is the humanitarian Ambassador for the Zimbabwe Red Cross Society (ZRCS), during the handover ceremony of musical kit to Checheche High school First Aid Club.

The instruments will be used to promote Community Based Health and First Aid in Action (CBHFA) through ‘edutainment’.

The kit, which comprised marimba, drums to mention a few intrustments, was sourced by Zimbabwe Red Cross Society and the Norwegian Red Cross as part of their humanitarian work in the country.

“We should not look down upon music as a profession.

“It plays a critical role in nation building and I am pleased that such organizations are helping to build up the profile of youths through sponsoring equipment,” said Macheso.

Baba Shero, as he is affectionately known by his fans, said the arts industry was contributing to the country`s Gross Domestic Product (GDP) and youths should be encouraged to take it seriously as a career.

“My family survives from my talent as a musician and this means all those musicians you see are fending for their families through using their talent,” he said.

“I encourage you safeguard the equipment as you educate the community through entertainment.”

Macheso paid tribute to Red Cross for its responsiveness to crises such as the outbreak of diseases like cholera, disasters such as earthquakes and floods.

“I am happy that they are also bringing self-help projects to disadvantaged communities so as to enhance self-reliance especially to the vulnerable and less privileged,” said Macheso.

He encouraged youths to undergo first aid courses to help save lives in case of a disaster or an accident.

“I am of the view that everyone should undergo first aid training, be it at school or at home; in case of accident you will be able to render assistance,” said Macheso.

He advised parents and guardians not to abuse children. Parents should also provide a platform for children to express what concerns them without fear.

Macheso also encouraged youths to take their education seriously, respect their parents and also to safeguard their culture.


“Young people should desist from taking drugs and engage in illicit sexual affairs since they may end up contracting Sexually Transmitted Infections (STIs) like HIV/AIDS,” said the sungura guru.

Chipinge District Administrator, Edgars Seenza, said the humanitarian assistance offered by the two organizations and the donation of musical instruments to the school will usher in positive developments in the community.

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