UK-BASED Zimbabwean teenage indie-pop sensation Tinashe has unveiled the video for the song, Saved, ahead of the release of his debut album in August.
The 25-year-old’s big budget video shows Universal Record’s confidence in his talent.
Saved is a raw soulful ride which brings out Tinashe’s unique talent -- previously recognised by Sony and Virgin who were keen to release his first album.
Tinashe says on his MySpace page that he was “originally shipped over from Zimbabwe so I could eventually grow to become a doctor/lawyer and wire money back home via Western Union.”
He adds: “That didn't go so well ... I blame/thank MJ (Michael Jackson).”
After settling in the Hackney neighbourhood of London, he says he “smiled and nodded to avoid bullying over my African accent at school until the East Enders elocution lessons started to pay off. I can now slip in between both rather seamlessly ...
“I'm currently more in love with my guitar than I have ever been. I make guitar music. I am not ashamed to say I love pop music. That's what it’s all about for me. Good music fuelled by the world around me.”
He visited South Africa last December, and writing on his official website, he said: “Initially, I wanted to go ‘home home’ to Zimbabwe but the way things are there at the moment it’s just too dangerous.
“I know a time will come when I'm able to go freely without worrying so much but that time isn't now. SA is just next door and I've always wanted visit.”
Londoners can catch Tinashe performing live at the Lovebox Festival on July 16.
TINASHE: SAVED