ZIMBABWE’S newest commercial radio station has broken new ground – by becoming the first to stream online.
ZiFM Stereo, which was launched on August 15, is streaming its 24-hour broadcasts on its website www.zifmstereo.co.zw
– giving it the edge over its rivals who are yet to enter the internet age.
Supa Mandiwanzira, the chairman of AB Communications, the owners of the station, said online streaming was a key part of their business plan.
“When we won the commercial radio licence, the feedback we got from Zimbabweans all over the world was that they also wanted to participate, and we are fulfilling that commitment,” he said.
Presently, ZiFM is putting out an audio stream but Mandiwanzira says they have plans to also produce a video stream – a major challenge given the slow internet connection in Zimbabwe.
“We are working to overcome the internet speed issue, and our listeners will not only hear our broadcasts but they would be taken right into the studio,” he said.
ZiFM became Zimbabwe’s second ever commercial broadcaster after being awarded a licence with the Zimpapers-owned Star FM. Star FM began broadcasts in July and the two broke the Zimbabwe Broadcasting Corporation’s 32-year airwaves monopoly.