Bulawayo hosts online marketing indaba

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THE city of Bulawayo will next week host the inaugural Zimbabwe Onlline Marketing Indaba which will bring together various stakeholders to brainstorm as well as explore how they can effectively use digital media to connect their brand products and services with the market.
The indaba will run from 20th to 21st of June and will be hosted by ZIMBOTECH I.T Solutions in partnership with the Ministry of technology, The Financial Gazette and other information technology firms.
“This indaba is a realisation that though the tools for e-commerce are available, uptake is not at expected levels. Consumers and users are using a fraction of the capabilities of the tools. The indaba aims to close this information gap,” said Abraham Jabangwe, one of the organisers of the meeting.
Jabangwe said an information technology exhibition will also be mounted during the indaba.
“The indaba aims to bring to the fore discussions which will bring together providers and consumers of online business and marketing solutions to share experiences as well as  promote greater and more effective use of online business marketing products and services.
“The indaba will also discuss ideas on how to improve business sales, profits from online and digital platforms such as websites, online payment solutions and other social media.” said Jabangwe.
He said since the days of hyperinflation the consumer buying trends have changed.
“In the last few years that the country went through hyperinflation, a lot of things consumer wise has changed. As a result of this, many people are now used to foreign brands and services such as DStv.
“About 70 percent of our population are now youths who are very active online particularly in social media. Globally e-commerce has also grown,” he added.
Various speakers from the finance and information technology sectors will present papers at the Indaba.
About 70 participants are expected to attend the online marketing indaba.
A similar conference was recently held in Harare. Jabangwe added that the organisers plan to host the event every year.