By Munashe Makuwe
THE 2020 edition of the biggest event of the year, the Castle Lager National Braai day, which is traditionally held at a public venue on the last Saturday of October, will be staged in a different format this year.
The idea was born out of the strong association between braai activities in the country, beer consumption and the accompaniment of listening to music.
With the current Covid-19 pandemic and the need to ensure adherence to the prevention guidelines, this year’s edition will be enjoyed from the comfort of people’s homes as this time the festival is dubbed Braai Paden.
The campaign will kick off with a sales promotion called the Castle Lager National “Braai Paden”.
The promotion started on Friday the 4th of September and ends on the 25th of October 2020.
To participate in the promotion and stand a chance to win one of many exciting prizes such as braai stands, braai packs and many more, one needs to buy any three Castle Lager packs of choice, fill in their details on the back of their till slip and deposit in entry boxes available at their nearest supermarket.
Castle lager as the flagship clear beer brand for Delta Beverages is giving all braai lovers an opportunity to enjoy their braai at home, enjoy their Castle.
This year the brand has partnered with various online delivery platforms such as Colcom’s Home-2-U Service, Garfunkels, Fresh in a Box, Liquor Deliveries and Gateway Stream, to offer consumers the convenience of ordering their braai meat or Castle Lager and have these delivered to their homes.
During the campaign leading up to the main day on 31 October 2020, there will be extensive consumer engagement on the Castle Lager social media platforms where consumers also stand a chance to win several prizes.
Castle Lager will also partner with leading radio stations where DJs from around the country will get to entertain consumers every Saturday during the month of October.