Delta doubles PSL sponsorship to US$2.1 million

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THE Premier Soccer League on Wednesday launched a US$1.2 million per season sponsorship deal with traditional sponsors, Delta Beverages which also saw the introduction of a new 16-team knockout tournament, the Chibuku Super Cup.
The annual value of the league sponsorship is now US$700,000, up from US$600,000 and the league winners will get US$100,000, up from US$70,000.
The Soccer Star of the Year is US$6000, up from $5000 from last season as the league sealed a new three year partnership that will be reviewed annually.
The total value of the three year deal is worth $3.6 million up from $1.8 million in the last three years where the league received $600,000 per year.
Speaking at the launch ceremony, Delta Marketing Executive Max Karombo said they were impressed with the hard work done by the PSL in the last three years.
“Delta Beverages’ level of investment has gone up from $600,000 to $1.2 million per season-therefore doubling the investment,” he said.
“Although our agreement is subject to review every year, Delta Beverages will therefore invest a total of $3.6 million in direct cash investment in the Premier Soccer League for the next three years.
“The doubling of the sponsorship package is testimony to the hard work that the newly elected chairman Twine Phiri and the chief executive Kennedy Ndebele have put in the last three years.”
In another vote of confidence to Phiri and his team, the league will enjoy a second 16-team knockout tournament that will begin in May and end in August.
This will be followed by the Super Eight Cup to be bankrolled by Net One while the Mbada Diamonds Cup will kick off in October with the final slated for the last day of the season-December 20.
Last week, Supersport also said the broadcast station will screen more games from last season’s 53.Advertisement