Delta, PSL close to new sponsorship deal

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THE Premier Soccer League and Delta Beverages are closing to reaching a new three-year deal for the sponsorship of the top flight league.
The current deal, signed in 2011, lapses on December 31 with Delta, through their Castle Lager brand, having been spending $600,000 per season in branding the league.
Patricia Murambinda, the Delta Beverages marketing manager and PSL chief executive officer Kennedy Ndebele confirmed talks over the new deal, but could not commit to revealing figures. Sources however, say a 30 percent rise is in the offing.
Maxen Karombo, Delta Corporation’s executive marketing director said during the Soccer Star of the year awards ceremony: “We remain football’s best friend and indeed for many sports in Zimbabwe.
“It is therefore not debatable that Delta Beverages is the number one supporter of sport in Zimbabwe.”
“An unfortunate sense of entitlement, gross miscalculation of the value of the game and an insatiable thirst for fights are the main nagging issues that have discouraged Delta Beverages and held back many potential sponsors from the game.
“Despite this setback, Delta Beverages leadership is committed to sponsoring football and remains hopeful that we will soon find new common ground with the league’s leadership in crafting a new deal.”
Delta’s concern over violence from fans come in the backdrop of league champions Dynamos being fined a massive US$78,700 in fines, which is more than the US$70,000 they will get for winning the Castle Lager Premier Soccer League title.
Highlanders, who came second were also fined $36,000 and would now get just $14,000 from their $50 000 prize. Most of the offences have to do with fans invading pitches after games and throwing of missiles during the course of the matches.
According to the standing orders rules, missile throwing or pitch invasion attracts a fine of $8,000 per incident.
Dynamos’ fans are said to have thrown missiles onto the Rufaro Stadium pitch during their Castle Larger Premiership match against Highlanders in April which ended in a 1-1 stalemate.
They are alleged to have done the same at Luveve Stadium on July 6 where they lost 1-0 to How Mine.
At the Colliery Stadium in Hwange where they suffered their heaviest defeat of the season following a 2-4 hammering at the hands of Hwange in October they are alleged to have thrown missiles on to the pitch.Advertisement

Missiles were also alleged to have been thrown by the champions in their goalless draw with Monomotapa and also in their 1-0 win over Highlanders at Barbourfields Stadium on October 27.
DeMbare fans are also reported to have invaded the pitch against Caps United and in their last game of the season against Black Mambas.