New Zimbabwe.com

Jah Prayzah targets international market

MULTI award winning contemporary musician Mukudzeyi Mukome, better known as Jah Prayzer in the music circles, has admitted to stepping out of his genre in order to suit the international market.
The crooner confirmed that he is leaving his traditional style and focusing on breaking onto the global stage by creating foot-tapping and catchy tunes.
His eyes are set far beyond the cash register but he is set on inspiring dance moves, dictating fashion trends and raising awareness for social causes around the globe.
The contemporary-cum mbira player who rose to fame in part thanks to piracy said: “It is not uncommon for musicians to step out of their genre to work on something different.
“I have not left my music, but I only added a few tracks to suit an international audience.
“It is good to collaborate with different musicians as it enables an artist to explore different genres with different people; so we are open to different opportunities.”
He added that collaborating for live performances is incredible as it tends to bring together different flavours and genres from each musician.
Meanwhile music promoter and Jive Zimbabwe director Benjamin Nyandoro has urged musicians to be versatile.
“Music is an art and, in the case of Jah Prayzah, his strength is in the depth of his lyrical content and his powerful voice which makes one fall for his message across any genre as it relates to everyday life; even in his collaborations,” said Nyandoro.
“Jah Prayzah plays mbira, a celebrated Zimbabwean instrument, which grounds his music in our tradition and identifies him as a Zimbabwean and his music preserves our culture and pride.”
Prayzah said that preparations for the launch of his seventh album at the Harare International Conference Center (HICC) on August 12 are at an advanced stage.
The musician’s manager Keen Mushapaidze said they had organized a road trip which is expected to attract the musician’s fans from across the country.
Some of the songs to be featured on the new album include Mudhara Vachauya, Hossana, Wotora Mari, Jenny, In the ghetto, just to mention a few.
The well-travelled musician was recently in Monaco to shoot the video for one of his tracks on the upcoming album.
The video for Wotora Mari will be shot in South Africa and will be produced by Godfather, a renowned production house across the border.Advertisement