MUSICIAN Jah Prayzah, riding high on the success of his latest offering, Kumbumura Mhute, has moved to minimise the waste on financial rewards caused by rampant music piracy in the creative
industry.
The ever-green artist last week put up his music on local internet based sales platform Mobistore.
The platform ensures his music is available for his appreciative public online while it will not be reproduced for free by pirates who have crippled the music industry.
Announcing the ground-breaking development at the signing ceremony, Mobistore chief representative Leonard Mafati said the deal would reap immense benefits for both artiste and the fans.
“The reason piracy is rampant is that there is poor availability of music and the piracy market has a ready supply of music,” Mufati said.
“Now Jah Prayzah’s music will be available for sale on the online platform and they will pay online and have the music of the people they love on their mobile phones.”
Jah Prayzah – Kumbumura Mhute