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Kwese TV announces free 5-channel bouquet

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SATELITE television giant, DSTV, faces a tough ride in Zimbabwe as new rival Kwese TV owned by Econet Media has upped its battle for market share by launching a free bouquet.
Econet Media, part of a Strive Masiyiwa’s global telecoms and media enterprise, revealed Wednesday that the additional bouquet, the Kwese Free Bouquet, would be automatically available to anyone who purchases the Kwese decoder.
It will feature at least five channels including Kwese Free Sports Channel which offers live sports games from the English Premier League, the NBA, general entertainment, news, some religious channels and national free to air channels.
“We believe that once you purchase a decoder it belongs to you. Instead of switching you off completely if you haven’t paid for a subscription, we are offering viewers the free bouquet,” said Econet Media Group CEO and President Joseph Hundah.
He added, “We see the concept as a simple one, why should owning a decoder be any different from owning a mobile phone? Once you purchase it, it belongs to you and it should be something you can use whether or not you choose to pay for our service.
This is contrary to what South Africa-based DSTV has been doing where subscribers are completely cut-off service once their subscription expires.
After the recent launch of Kwese TV, DSTV reviewed downwards fees charged on select packages. However, most customers still feel that DSTV prices are too high compared with other countries in the region, including South Africa.
“Kwesé is a versatile offering which meets the needs of both viewers who choose our full Kwesé TV bouquet and those looking for a way to experience the very best free-to-air offering on the continent. We are giving customers more than what they have ever had before, in terms of content and value for money,” Hundah said.
Zimbabwean subscribers of Kwese TV were, early this week, given 30 days of free viewing as appreciation for loyalty as the company fought successive court battles with the state. High Court gave it the latest reprieve last Friday.
Kwese TV has up to 70 channels available to subscribers in Zimbabwe, Ghana, South Africa, Botswana, Kenya, Lesotho, Nigeria, Rwanda, and Zambia. The company has revealed it will launch in three more countries this month namely Uganda, Swaziland and Malawi.  Advertisement