Liquid Telecom Dangles 50% Data Discounts To Cushion Struggling customers

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By Alois Vinga

INDEPENDENT data, voice and Internet Protocol provider Liquid Telecom Monday announced a 50% data discount facility which is aimed at helping clients struggling to afford internet services due to the obtaining economic challenges.

Speaking to Business Monday, Liquid Telecom Southern Africa Region’s chief executive Wellington Makamure said the package is aimed at cushioning internet users with affordable data.

“Our customers will be able to enjoy between 20 to 50% data discount with effect from the 23rd of March,” said Makamure.

“The package is aimed at cushioning clients who are struggling to pay for internet services due to the obtaining economic challenges.”

The promotion will be targeting corporate customers in banking, mining, retail, and tourism sectors, he said.

Asked on the sustainability of the promotion, Makamure said the costs would be strategically spread over.

“In the plainest language I can explain, we have struck a balance and we have seen that we have got figures that we can sustain for six months because if we don’t do that and our clients go down. Then we don’t have the next six months,” he said.  

Makamure also bemoaned the critical shortage of foreign currency saying Liquid Telecom was struggling to recoup investments sunk in infrastructure development.

Liquid Telecom is a leading communications solutions provider operating in 13 countries in Eastern, Central and Southern Africa.

It has also built Africa’s largest independent fibre network, stretching more than 70,000km, and operates state-of-the-art data centres in Johannesburg, Cape Town and Nairobi.