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Maridadi laments poor ZBC standards

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FORMER radio presenter, James Maridadi, has expressed concern at the plummeting broadcasting standards at the state-owned Zimbabwe Broadcasting Corporation (ZBC).
Speaking at a Media Institute of Southern Africa (MISA) broadcasting conference in Harare last week, Maridadi, who is now MDC-T Member of Parliament for Tafara-Mabvuku, said the calibre of current presenters at ZBC radio stations left a lot to be desired.
“Those girls at ZBC spend most of their time laughing and fidgeting on radio without discussing serious issues,” said Maridadi, once a popular presenter with the then ZBC’s Radio 3, now PowerFM.
“Most people have lost interest because the radio is no longer as informative as it used to be.”
Maridadi said it is sad that despite being the most established broadcaster in the country, ZBC’s radio programming remains atrocious compared to its new competitors, ZIFM Stereo and Star FM Zimbabwe.
“I have listened to both ZBC radio and ZIFM Stereo presenters interviewing guests on radio on a similar subject. While ZIFM presenters are more probing and inquisitive, ZBC presenters tend to ask lousy and leading questions,” he said.
Speaking at the same meeting, ZBC’s head of News and Current Affairs Christopher Chivinge attributed the poor broadcasting standards at the corporation to lack of adequate training.
He said there is need for the establishment of a broadcasting training school in the country.Advertisement