Mashonaland West province to host national culture week

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MASHONALAND West province has been selected to host this year’s national culture week, with various cultural activities lined up. 
Themed, “Celebrating Arts and Cultural Entrepreneurship” the week long fete will run from 16 to 23 May.
The main celebrations will be on May 16 at Chinhoyi Stadium.
Provincial celebrations will be held throughout the country on the same week. 
“The launch marks the beginning of the celebration of the importance of cultural diversity throughout the country through various cultural and artistic expressions,” said Cathrine Mthombeni, the National Arts Council of Zimbabwe spokesperson. 
“Some of the activities done at the official launch include street marching by artists and cultural activists, fashion show, music and dance performances, art and craft exhibition and herbal medicine exhibitions”. 
The National Arts Council is the coordinator of the cultural festivities. 
Running under the theme, ‘Celebrating Arts and Cultural Entrepreneurship’, NACZ acknowledges that Zimbabwe, endowed with a multiplicity of cultures, can revel in the 2015 celebrations by going beyond the regular showcasing. 
“The idea is to ensure that the sector does not remain a vehicle for others to build their wealth, but that members of the sector, through their varied artistic skills, are able to improve livelihoods across the board,” Mthombeni said. 
She added that the brand strength of Zimbabwean arts needs to be improved to enhance global competitiveness. 
The Universal Declaration on Cultural Diversity by UNESCO in 2001 proclaimed 21 May of each year the World Day of Cultural Diversity for Dialogue and Development.
Cultural diversity is a defining characteristic of humanity that when cultivated and respected can create a well-developed nation. It nurtures diverse human capacities and values and in the process promotes national growth that fosters unity and identity.
In commemorating this day, countries are encouraged to celebrate the uniqueness of diverse cultures found in them as part of world culture. In addition, this day is intended to provide an opportunity for the flaunting of various cultural heritages that need to be preserved for posterity.
Cognisant of the phenomenal growth in popularity this World Day has enjoyed hitherto, NACZ decided to make this occasion a weeklong event hence the existence of the Culture Week every year. Advertisement

Culture Week was inaugurated in 2002 after it was observed that one day was too short a period to leave an impact in people. In addition, artists found the one day not adequate to allow them to celebrate and display their works to the public.