Nothing Zimbabwean about ZTV programming, says Charamba

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IT is difficult to identify ZTV as a truly Zimbabwean television station as most programs being aired at the public broadcaster are international products and mostly outdated.
This was said by George Charamba, the permanent secretary in the Ministry of Information and Broadcasting Services.
ZTV is the television arm of the state-owned Zimbabwe Broadcasting Corporation (ZBC), the country’s sole national TV broadcaster.
Charamba, also President Robert Mugabe’s spokesman, was addressing producers and independent film makers in Masvingo last Thursday.
He said the public broadcaster was sitting on debts running into millions of dollars, largely caused by purchasing international films, most of which were “poison to the nation”.
Meanwhile, as the country prepares to migrate from analogue to digital broadcast technology, government would roll out projects that empower local producers and film makers to create content featuring “a true African voice and telling a true Zimbabwean story”.
“We are a faceless people and we must own the television, we should repossess it to tell our own story,” said Charamba.
“We are now creating an industry for local producers and filmmakers, who will have full government support as we migrate to digital transmission.
“We are bringing in a lot of computers, cameras and other equipment that will be decentralized around the country to help the industry be on its feet.”
Acting ZBC Chief Executive Officer, Patrick Mavhura said poor content has contributed to the fall of the public broadcaster.
Mavhura said if the trend continues as the country migrates to digital transmission later in the year, government would have wasted resources purchasing state-of-the-art equipment towards the upgrade.
He said ZBC needs fresh content from local producers for the six additional television channels the corporation as part of the digital migration package.
“We need fresh and adequate content to feed the six channels that are being introduced after the migration.
“We are not anticipating a situation where, as a country, we continue producing poor content that will fail to attract viewership. We could have failed as a nation,” he said.Advertisement