New Zimbabwe.com

Premier Soccer League resolves not to renew broadcasting deal with SuperSport

THE Premier Soccer League (PSL) management board Friday decided not to renew their relationship with SuperSport after their 5 year deal ended at the end of the local 2017 soccer season.
They also announced that they will be inviting tenders for the PSL media rights.
In a statement, PSL said following the completion of the 2017 season, they had mutually agreed with SuperSport International (Pvt) Ltd to end the partnership entered into by both parties in 2012.
“The five year relationship has been mutually beneficial to the two organisations,” said the PSL statement.
“Through its high-quality broadcasting channels SuperSport has not only enabled PSL to deliver highly entertaining football but it has exposed the Premier Soccer League and its commercial partners to millions of viewers across the African continent.”
PSL added, “The partnership has positively transformed local football through financial injection that has helped develop the game of football and benefit local clubs to invest in talent and meet some of their day to day match expenses.
“The partnership also provided a platform for local players to showcase their skills to a wider audience, resulting in a number of them moving to Leagues across the region and beyond.
“Further, the relationship has capacitated football administrators and media personnel through training and exchange programmes to improve their skills. It also provided employment opportunities for the local crew members.”
Reports say with Supersport out of the picture new kid on the block, Kwese Sports, is likely to get the deal.
Kwese recently threw its bid to clinch South African Premier Soccer League media rights and lost to Supersport.  
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