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Kwesé iflix launches in Zimbabwe, Liberia

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By Agencies


Kwesé Iflix, the joint venture between Kwesé owner Econet Media and emerging market SVOD service Iflix, has launched a new mobile app in Zimbabwe.

The Kwesé Iflix app will be available to Econet Wireless mobile subscribers and will offer live linear content – including coverage of all 64 FIFA 2018 World Cup games – alongside a line-up of on-demand and entertainment programmes.

Kwese Iflix said that the app’s sport offering will also include select NBA games while the entertainment content will include thousands of programmes spanning international, regional and local programmes curated especially for an African audience.

“Kwesé Iflix is significant to us because it symbolises the beginning of our official partnership especially launching in one of our flagship markets, Zimbabwe,” said president and CEO Joseph Hundah.

“Moreover, it is an innovative product that brings young people a combination of premium sports and entertainment content and we are excited to be at the forefront of this.”

Iflix co-founder and group CEO, Mark Britt, described the news as a “significant milestone” for Iflix.

“Together with Econet Media, Africa’s top media company, we have created a platform specifically for African users, that makes every match of the World Cup available to users across the country on any mobile device of their choice.

“Africa is one of the most dynamic and exciting mobile markets in the world. We are thrilled to premier our Kwesé iflix service to Econet Wireless customers, giving them their favourite premium content and more, on demand, on any device, unlike ever before.”

Kwesé Iflix CEO, Mayur Patel, added: “The Kwesé iflix app, created for the mobile generation, now offers consumers across the region the world’s best content in a way which suits their lifestyle; anytime, anywhere, on-the-go and on their terms.”

Econoet Media-owned pay TV provider Kwesé has acquired a “significant stake” in Iflix Africa in February of this year.

The deal deepened the two companies’ existing partnership, with Kwesé and Iflix first partnering in August to launch a version of the latter’s emerging markets SVOD service in sub-Saharan Africa.

Separately, Kwesé TV has this week partnered with Orange Liberia to launch its full pay TV service in the country, with Kwesé’s satellite set-top-box available at all Orange stores in Liberia.

Orange, President and Chief Executive Officer for Raising Africa Media Inc., and Local Partner for Kwesé TV in Liberia Gerald Sherman said, “We are delighted to expand this services in the country for consumers, growing from strength to strength.

“Liberians can now enjoy a range of premium quality programs and content at an affordable price. We are taking media and entertainment from an expensive consumer experience to a more affordable experience. This partnership with Orange Liberia is the first of its kind in the country.

“We are pleased to come together to reach customers across the length and breadth of this country in different, meaningful, and exciting ways; making it easy for customers everywhere and anywhere to access services and to be a part of the growing and changing media, entertainment, and connectivity sector in the country.”